1. Knowledge Base
  2. Modin Rigid Luxury Vinyl Plank Collection

Why is the price of the Modin Signature line changing?

Effective June 30, 2021, we are increasing the price of Modin Rigid LVP Signature from $3.95/SF to $4.50/SF. Modin Base will remain at $2.75/SF.

Flooret is committed to providing the best luxury vinyl plank on the market. When it comes to the experience of our customers, we keep the bar high. 

With this price increase, Flooret can continue to offer the products and services that set us apart, including: 

  • Sourcing only the highest quality raw materials to build our luxury vinyl plank flooring. No other flooring is made like Modin - with a 40 mil wear layer, IXPE foam underlayment, and 100% waterproof construction, our LVP continues to raise the industry standard. Due to extremely high demand, the cost of these raw materials has risen substantially over the last year resulting in our first price increase in over 6 years.
  • Providing the best customer service available. We are here for you every step of the way. Our unique business model of cutting out the middle-man results in one-on-one support with our team, who know our product inside and out. 
  • Investing in efficient and cost-effective shipping methods

For customers looking for a lower price point, Modin Base will still be offered at $2.75 per square foot. Modin Base offers many of the same features as Modin Signature and comes in our best-selling colors. For a detailed comparison between the Signature and Base specs, please see this article.

The following products will not be affected by the price change:

  • Modin Base
  • The Iona Collection
  • Trim & Transition Pieces