The print-film gives your floor its distinct look. With print-film manufacturers now carrying catalogs that number in the thousands, you can get virtually any design you can imagine. While there is no accounting for taste and trends, there are some objective details to consider with print design. Most print films come in a set size, usually 52” long by 40” wide. Out of this print film, planks are cut at random points, leading to a certain set of patterns. The degree of variation between planks is referred to as the “repeat pattern.” Although there is some degree of flexibility on the size of the print a company can use, in general, this size is pretty set, leading to repeating patterns every 15 sq ft or so.
There are two things to keep in mind that can help reduce repeat patterns. The first is to pick a pattern that doesn’t have overly distinct features. The more distinct the grain or texture in the print film, the more obvious it will be when that distinct pattern reappears. Secondly, it is important to be mindful during the installation of the floor what planks go next to each other. It is best to have 2-3 boxes open at a time and to make sure repeating planks are as far apart as possible.
One more note to consider with your print pattern is how “wearable” the pattern is. Floors inevitably get dirty as they get walked on, and some colors and patterns will show dirt more than others. Especially with very light or white floors, it is worth seeing if the pattern has enough of a weathered look that dirt will hide. You will notice in our Modin Collection that our lighter colors like Nordland and Stavern have a worn-in appearance, in order to better hide actual dirt. A completely uniform white floor might look more modern at first glance but will quickly look dirty. The same can apply to extremely dark floors as well.